Metaverse Consultancy Reports Light Traffic at Real World Company Sites in Second Life and Socialverse
"I doubt any of them [in the list] would be using Second Life for business meetings unless what was being discussed was already essentially publicly available"
This is such a good point, and part of the bigger picture, "What are they doing here?" Even if the survey is flawed, its relevant point is that the sims aren't attracting the "masses". Regardless of the marketing budget allotted to SL for these companies, the data does show that there's very little return, even if their "presence" was the only goal. The lack of interactive collaboration tools in-world is yet another limitation for companies who have tons of information to share with the rest of the world. Cisco can't make an in-world interactive network using their IOS images and scripted devices, and another commenter mentioned the lack of Java resources on the Sun site.
My blog is comparing/contrasting business concepts taken from the real world into the metaverse. I'm hopeful to come across Socialverse Appevidence on the web or in-world that there's ROI to be found by large companies, but so far I haven't uncovered anything. Opportunities only seem to exist for entrepreneurs who sell products/services directly to other in-world inhabitants, so this is where I spend most of my time exploring.
Interesting thing so, most of the developers I know of including my own company have clients who's sims are private, who presences are unknown and who use the sims for corporate meeting and such. So how would these clever little bots know of their existence in order to count the green dots on them.
Sounds to me like another wasted survey full of incomplete info so a consultant can get there name in the press. I like the idea, you no longer have to build an SL presence to get your PR hit, now you just do an inaccurate or semi accurate job at counting green dots and you get the same hit. Its a stroke of genius, don't you think.
The trouble is that no-one would visit the real life offices of these places unless they had a real life business reason to do so.
None of them are Disneyland, and I'm Socialverse guessing that their Second Life versions aren't either.
The only one I've ever visited (in SL) is the Nissan sims, and actually had quite a nice time there trying the cars and looking round. But that was when they were newish and still getting publicity.
The really interesting thing though is that it seems even the corporate people at these companies aren't using their sims for their business meetings. If they can't be bothered, why would anyone else?
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